The Apple Watch is right around the corner, as already previously confirmed by Apple’s CEO Tim Cook, but the scope of the goals that the company has for their upcoming wearable may have been a bit undersold up until this point.During his time on stage at the Goldman Sachs Technology and Internet Conference, Cook told Sachs COO Gary Cohn that the Watch is more than just meant to be another wearable. Indeed, Apple sees their upcoming wearable as the dawn of another huge movement in a particular niche market, just as Apple had revolutionized the MP3 player, smartphone and tablet markets before it. On stage, Cook said that a lot of devices want to be called smartwatches, but that actually finding one would be a tough sell.
“If you think about the MP3 industry, we weren’t the first company to make an MP3 player, there were lots of companies in this. They weren’t used very much. They were fundamentally hard to use — the user interface was bad and you almost needed a PhD to use them.“
Going further than that, though, Cook said that the Apple Watch is meant to actually improve the way people live their lives. He pointed out that the Watch will actually notify him when he has been sitting for too long, prompting him to get up and walk around a bit. Cook said that “sitting is the new cancer,” so Apple’s goals with the Watch are indeed lofty. However, Cook seems confident in the product, and Apple’s intentions:
“I see the smart watch category very much like that. There are several things that are called smart watches, but I’m not sure you could name any. There hasn’t been one that changed the way people live their lives. At Apple, that’s our objective. We want to change the way you live your life.“
Cook says that there are a lot of different great use cases for the Watch, but that he uses Siri “constantly” on the wearable.
It has turned into quite the eventful day for Apple, as the company has just announced an $850 million partnership with First Solar to build a 1,300-acre solar farm in Monterey Farm to power its many buildings all around California. On top of that, and following the announcement of the First Solar partnership, Apple also became the first U.S. company to close out the day with a market cap of more than $700 billion.
Are you looking forward to the Watch?