T-Mobile’s Un-carrier initiatives are generally high-profile enough to garner media events of their own, but recently the Magenta Carrier has opted to make some pretty big announcements without all the fanfare.Recently, T-Mobile’s SCORE! program went official following plenty of whispers circulating through the wires. With the new program, which follows in the same footsteps as the carrier’s recent “Smartphone Equality” announcement that aims to get smartphones into more people’s hands, subscribers will be able to spend $5 per month to eventually get a smartphone at a discounted price.
It works like this: Pay $5 per month, and after six months T-Mobile will drop the price of an “entry-level smartphone,” or basically a device like a mid-range Android device. Continue to pay that $5 per month for 12 months, though, and high-end smartphones will get added to the discount list. For example, the Samsung Galaxy Note 4, which traditionally retails for about $750, will be available to buy for $599.
The SCORE! program is available for every T-Mobile subscriber, and couple it with the new Smartphone Equality initiative and getting a new smartphone down the road becomes pretty attractive, especially those who don’t want to agree to monthly installment plans for their smartphones.
What do you think of T-Mobile’s SCORE! program?