Sprint announces plan to share 1,750 stores with RadioShack

News / Mobile phones

Sprint announces plan to share 1,750 stores with RadioShack

  • 2015-02-13 14:36:40
  • 82
News / Mobile phones Sprint announces plan to share 1,750 stores with RadioShack

Sprint logo

Sprint has announced plans to share 1,750 stores with RadioShack after the retailer recently filed for bankruptcy. The carrier will use around a third of the retail space in each location to sell mobile devices on Sprint, Boost Mobile, and Virgin Mobile plans.

The proposed plan is part of the sale of a portion of RadioShack’s assets, Sprint says, following the retailer’s decision to file for Chapter 11 bankruptcy. Filing reports say it has assets of $1.2 billion, and liabilities of $1.39 billion as of November 1, 2014.

RadioShack had planned to sell off up to 2,400 stores across the U.S., but this agreement could keep more than half of them open — and attract more customers to those still standing.

“Under the terms of the new agreement, Sprint would effectively operate a store within a RadioShack store, occupying approximately one third of the retail space of each location,” the press release reads. “Sprint employees will sell mobile devices and plans on all Sprint brands including Boost and Virgin Mobile.”

The stores will also be co-branded, so in addition to RadioShack signs, they’ll carry Sprint ones. Not only does this more than double Sprint’s retail footprint in the U.S., but it could help RadioShack bring in cellphone shoppers who may not have stopped by otherwise.

This is just a proposal for now; the deal will need to be approved first. But Sprint hopes the process should be complete within a few months. This may not be the end of RadioShack after all, then, and you could be seeing a whole lot more of Sprint near you.

[via Sprint]

Categories: Mobile phones

Post a new comment