Samsung hires CEO of Jony Ive’s former design firm as new design chief

News / Mobile phones

Samsung hires CEO of Jony Ive’s former design firm as new design chief

  • 2015-02-13 12:23:49
  • 90
News / Mobile phones Samsung hires CEO of Jony Ive’s former design firm as new design chief

A report from the Korea Herald indicates that Samsung has recently hired Lee Don-tae, former co-CEO of Tangerine, a London-based design firm that was founded by Apple’s chief designer Jonathan Ive.

Lee has started working as the global vice President and head of Samsung’s Design Management Center from January. According to a Samsung official Lee “will work to elevate their crisp Samsung’s Design rather than focusing on a specific overall product.”

The Design Management Center was founded by Samsung in 2001 and has more than 1000 employees. The Center plays a key role in designing various products for the conglomerate.

In the past, Lee Don-tae has worked as a consultant with LG, Toyota and British Airways. One of his most popular work includes a “z-shaped” redesign of the British Airways business-class cabin that allowed the carrier to add 20 percent more seats which increased its profit notably.

Samsung has been heavily criticized for the design of its smartphones, which reached an all-time high with the launch of the Galaxy S5. The failure of its 2014 flagship has forced the Korean giant to go back to the drawing board and start afresh for the Galaxy S6. However, considering that Lee has just joined Samsung, it is unlikely that he will play a major role in designing the upcoming flagship.

[Via The Korea Herald]

Categories: Mobile phones

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