Report indicates majority of Android-to-iPhone switchers came from outside the U.S.

News / Mobile phones

Report indicates majority of Android-to-iPhone switchers came from outside the U.S.

  • 2015-02-13 13:30:52
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News / Mobile phones Report indicates majority of Android-to-iPhone switchers came from outside the U.S.

A report from Consumer Intelligence Research Partners (CIRP) shows that majority of the Android-to-iPhone switchers came from markets outside the United States. The firm surveyed 500 iPhone users in the United States for this report, who switched back to an iPhone after the release of the iPhone 6 and iPhone 6 Plus.

Earlier this week, Tim Cook revealed at the company’s holiday quarter earnings call that the launch of the new iPhones led to the highest numbers of users switching to iOS in the last three years.

Android to iPhone Switchers

According to the data of the firm, only 19 percent of Android-to-iPhone switchers came from the matured US market. This is consistent with the 16-to-26 percent switching rate that the iPhone has had in the United States since the last two years. CIRP states that the majority of the switchers were from other emerging markets where smartphone sales are still booming.

“Apple CEO Tim Cook indicated the iPhone 6 and 6 Plus ‘experienced the highest Android switcher rate in any of the last three launches.’ The US switch rate for the iPhone 6 and 6 Plus launch did increase relative to the iPhone 5S/5C launch a year ago, and was about the same as the iPhone 5 launch in 2012. This week, Apple emphasized the international strength of the iPhone 6 and 6 Plus launch, so it appears that Apple enjoyed a much higher rate of Android switching outside the US than in the more mature US market,” said Mike Levin, Partner and Co-founder of CIRP.

The research firm also notes that while the switching rate to the new iPhones was higher compared to the launch of the iPhone 5s and 5c last year, it was on par with the launch of the iPhone 5 in 2012.

With smartphone sales plateauing in the United States, Apple has diverted its attention towards developing markets like China, where its sales have more than doubled since 2013. The company plans to rapidly expand its presence in China and is scheduled to open three new stores in the country before the upcoming Chinese New Year. This excludes the recently opened Westlake Apple Store in Hangzhou, which is the largest retail store of the Cupertino company in Asia.

Did you switch to an iPhone from an Android device? How are you liking the experience so far?

[Via CIRP]





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