While the majority of attention for smartwatches has been heaped on Google lately, with the pendulum inevitably swinging into Apple’s favor here shortly with the launch of the Apple Watch, Pebble is a company that’s been actually selling smartwathches this whole time.Indeed, the Pebble Smartwatch is arguably the wearable that got the wearables trend kicked off just a couple of years ago, and now that the market has more options than a customer can shake a stick at, looking to the future is more important than ever before. Of course, as Apple gears up to launch its own wearable within the next couple of months, the fate of many other companies within the same space is now being considered quite a bit more.
Pebble, though, for its own part, seems to be unfazed by the incoming entrance of Apple into the market, as it continues to do what it does, and sell watches. According to an interview with Pebble’s CEO, Eric Migicovsky, more than one million Pebble smartwatches have been sold to date, and that number continues to grow despite the recent entrance of Android Wear (Google’s own answer to smartwatches) and the impending arrival of the Apple Watch. Indeed, the company sold its 1 millionth Pebble on December 31, 2014.
However, the future is a very interesting concept for Pebble and its CEO, as Migicovsky says that what the company plans on doing in the near future is focus less on the app-obsessed approach that most smartwatches have implemented as of late, and offer something a little different. As Migicovsky puts it, the new Pebble, which is expected to launch in 2015, will feature a “new framework to use as an interaction model on the watch.” The CEO does note that apps are still going to be available on this new wearable, but that it’s not going to be the main draw of the gadget.
Unfortunately, the interview did not divulge an exact date that some of these new features or hardware are going to be showcased, just that fans will have to wait until “later this year” to see what the company has been working on. With the Apple Watch on schedule to begin shipping in April, though, competition in 2015 is going to be tougher than ever before.
[via The Verge]