Mobile, tablet games sales to rise to $3 billion in 2016: Juniper Research

TipsTricks / Android

Mobile, tablet games sales to rise to $3 billion in 2016: Juniper Research

  • 2013-02-21 13:07:15
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TipsTricks / Android Mobile, tablet games sales to rise to $3 billion in 2016: Juniper Research
Mobile & tablet games market will reach $3.03 billion in 2016 from $301 million in 2012. According to Juniper’s report, which investigated the impact of mobile games on the wider video games industry, found that there had been a clear migration of users from dedicated portable gaming devices across to tablets, and to some extent, smart phones.

The premium model, which is being embraced by tablet users, cannot be implemented as easily on portable gaming devices, as games have to be purchased upfront and the devices themselves often do not allow for a 3G or 4G connection. Developers are using virtual currencies to monetize their handset or tablet games, rather than offering in-game items or pay-per-download titles. This can increase users’ engagement with the game, as once the virtual currency is purchased, it can only be spent within that game.

Smartphones will continue to be the primary device for users to make in-app purchases on, with more than $6 billion estimated to be spent on them in 2016, more than double the amount spent on tablets.
Categories: Android

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