mCarbon has entered into a strategic technology partnership with Tata DOCOMO. under this partnership, mCarbon can give technological support for Tata DOCOMO’s caller ring back tone (CRBT) service. additionally, DOCOMO subscriber will access mCarbon-enabled CRBT service through multiple mediums like IVR, SMS, USSD or internet or consumer (Channel 99).
mCarbon is presently live with caller ring back tone service in four circles Kolkata, UP East, Bihar and rest of West Bengal.
Operator will use the service as a tool to market latest and hit songs and attract users to change its earlier ring back tone (RBT) to new one. Corporates also can tie-up with operator to play their company tune on their employee’s numbers.The service can enable Tata Docomo users to play RBT supported predefined dates, that's he/she will choose one song to play on Valentine’s day and another for Republic day.