Marissa Meyer wants to make Yahoo the default search engine in Safari; calls it one of the premier search deals
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Marissa Meyer wants to make Yahoo the default search engine in Safari; calls it one of the premier search deals

  • 2015-02-13 13:28:46
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News / Mobile phones Marissa Meyer wants to make Yahoo the default search engine in Safari; calls it one of the premier search deals

At Yahoo’s quarterly earnings call on Tuesday, Yahoo’s CEO Marissa Mayer expressed interest in Yahoo becoming the default search engine on Safari.

The chief executive said at the call that “the Safari platform is one of the premier search deals in the world.” She further stated that anyone in the search business will be interested in the Safari deal since Safari users are “among the most engaged and lucrative users in the world. ”

The executive also said that Yahoo has already shown interest in becoming the default search engine on Safari in the past.

“We’ve worked really closely with Mozilla to ultimately bring to their users an experience that they designed and that they feel really suits those users and we would welcome the opportunity with any other partner to do the same, particularly one with Apple’s volume and user base,” Meyer said at Yahoo’s earnings call.

Google had signed a deal with Apple to become the default search engine in iOS back in 2010. The contract is set to expire in 2015, and according to a report from November last year, Yahoo and Microsoft are all set to battle it out to take snatch the contract from Google.

With more than a billion iOS devices out there, becoming the default search engine on Safari can drastically help in increasing the market share of any search engine. However, analysts interviewed by The New York Times suggest that Google has a loyal user base, who will eventually switch back to Google as their default search engine in iOS even if Apple makes Yahoo the default search engine in 2015.

Some analysts even suggest that Google will ultimately gain from this deal as it will not have to pay an undisclosed amount of money to Apple for a specified number of search queries and will end up making more money through users who will switch back their default search engine to Google.

[Via Mac Rumors]


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