Cupertino's new ad keeps going down the same path , While all its competitors compare themselves furiously with Apple : this time it's more people connect face-to-face on the iPhone than on any other phone.apple simply doesn't want to acknowledge the criticisms being tossed its way by pretenders.
Even though many of the more famous companies have released ads comparing their products to Apple, Cupertino just keeps marching down its path of righteousness.
Its latest ad continues in the recent vain of making universal claims for the iPhone. This time, it's that "more people connect face-to-face on the iPhone than on any other phone."Apple knows that it's been a long time since it generated true excitement, so it's banking on the warm human feelings it's engendered over a decade of great products to see it through.
The next ad will probably say that more people talk to Siri on the iPhone than on any other phone
Of course, this is all largely playing for face time.