iPhone beats Android in U.S. smartphone sales for the first time in three years

News / Mobile phones

iPhone beats Android in U.S. smartphone sales for the first time in three years

  • 2015-02-13 14:24:43
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News / Mobile phones iPhone beats Android in U.S. smartphone sales for the first time in three years

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Record demand for Apple’s latest iPhones have helped it beat rival Android-powered smartphones in U.S. sales for the first time in three years — but only just. While the company’s iOS devices accounted for 47.7 percent of the sales, Android handsets accounted for 47.6 percent.

“While the success of the iPhone 6 and 6 Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever,” said Carolina Milanesi, chief of research at Kantar Worldpanel. “With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.”

Apple sold more smartphones than all of its rivals put together during Q4 2014, then, according to the latest figures from Kantar. But it was very, very close. We’ll have to wait until we get this quarter’s stats to see whether this is the start of Apple’s takeover, or whether it’s simply a blip caused by greater demand for the iPhone over the holiday season.

But Kantar’s data has shown increased momentum for the iPhone since the latest models went on sale last September. The second-most popular handset was Samsung’s Galaxy S5, which has also been able to maintain good momentum in the U.S. despite declining sales in other key markets.

Android’s share of the U.S. smartphone market fell by 3.8 percentage points last quarter, and the same decline was seen in Europe. Apple’s strongest growth was in the U.K., where it picked up 13.1 percentage points after Android dropped 7.5.

Android is doing much better than other platforms, however. Windows Phone continues to struggle, dropping 1 percentage point and claiming just 9 percent of sales across the “big five” European markets, which consists of the U.K., Germany, France, Italy, and Spain.

BlackBerry, on the other hand, isn’t even counted by Kantar anymore.

In China, iOS was the only platform that saw annual gains, which is of little surprise given Apple’s incredible growth there last quarter. But it continues to fall way behind Android, which accounts for 77 percent of the market versus iOS’ 21.5 percent.

When it comes to brand loyalty, Apple wins again with an average 87 percent across the U.S. and Europe, while Samsung’s figure is just 62 percent. Smartphone penetration as a whole now stands at 59 percent in the U.S. and 67 percent in Europe, Kantar’s figures show.

[via TechCrunch]


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