iPhone 6 and iPhone 6 Plus launch help boost Apple’s global market share

News / Mobile phones

iPhone 6 and iPhone 6 Plus launch help boost Apple’s global market share

  • 2015-02-11 17:02:27
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News / Mobile phones iPhone 6 and iPhone 6 Plus launch help boost Apple’s global market share

Smartphone sales data compiled by Kantar from around the globe show that the huge demand for the iPhone 6 has helped in boosting Apple’s share in eight out of the nine countries surveyed. 

Previous reports have also suggested that Apple’s smartphone share have increased in many countries post the launch of the iPhone 6 and iPhone 6 Plus, and this survey from Kantar further corroborates it. The nine countries where the survey was conducted includes the US, UK, Australia, Germany, France, Spain, Japan and Italy.

The iPhone’s market share increased in all the countries mentioned above on a yearly basis except for Japan. Apple’s market share in Japan had increased significantly last year because it added NTT DoCoMo as a launch partner for the iPhone 5s.

In the United States, Apple market share jumped to an all time high of 47.4 percent for the period ending November 14 — a growth of 4.3 percent compared to the same period a year ago. The iPhone 6 was the best selling phone for the company with AT&T and Verizon being its largest sellers and accounting for nearly 57 percent of its total sales.

While Android remained the dominant mobile OS in Europe at 69.9 percent, its market share shrunk by 3.2 on a yearly basis. In contrast, Apple’s market share grew by 12.2 percent to 42.5 percent thanks to the launch of the iPhone 6 and iPhone 6 Plus. Android was also the leading OS in China with a dominant market share of 80.4 percent and Xiaomi being the biggest contributor at 30.2 percent. Apple’s share increased by a paltry 1.1 percent to 18.1 percent with China mobile accounting for nearly 63 percent of the sales of the new iPhones.

Apple is expected to have a bumper 2014 holiday season with its revenue and profit estimated be its highest ever.

[Via Kantar]



Categories: Mobile phones

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