iPhone 6 and iPhone 6 Plus help Apple grab record market share in Samsung’s home turf

News / Mobile phones

iPhone 6 and iPhone 6 Plus help Apple grab record market share in Samsung’s home turf

  • 2015-02-13 12:45:46
  • 726
News / Mobile phones iPhone 6 and iPhone 6 Plus help Apple grab record market share in Samsung’s home turf

According to a report by Counterpoint Research (via Wall Street Journal), Apple has grabbed significant share of smartphone sales in the Asian markets since the launch of the iPhone 6 and iPhone 6 Plus.

Apple has made the biggest gains in South Korea, Samsung’s home turf, by grabbing 33% of the market share in November 2014, compared to less than 15% market share before iPhone 6 and iPhone 6 Plus were introduced. This has had a significant impact on Samsung’s market share, which has dropped from a whopping 60% to 46%.

“No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry,” said Tom Kang, research director for mobile devices at Counterpoint. “It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales.”

Smartphone market share - Korea - Nov 2014

In Japan, Apple managed to grab 51% of the market share compared to mid-teens prior to the introduction of the new phones. Apple is way ahead of Sony, which has the second highest market share with 17%.

Smartphone market share - Japan - Nov 2014

Apple also managed to increase its market share in China, grabbing 12% share in November, which put it in third place, behind Lenovo’s 13% and Xiaomi’s 18% market share. Samsung which was the top smartphone vendor in China, fell sharply to fourth place with a market share of 9%. Counterpoint Research notes that iPhone sales grew by 45% in China. Apple launched the iPhone 6 and iPhone 6 Plus in China in mid-October, so I expect Apple to make further inroads in December.

It doesn’t come as a surprise that the larger iPhones are doing well in the Asian market, which has been traditionally been a market where bigger smartphones or phablets have been very popular. Since the introduction of the Galaxy Note in 2011, Samsung has had an advantage in these markets over Apple when it came to larger smartphones, which is no longer the case with the launch of iPhone 6 and iPhone 6 Plus. Samsung seems to be finding it difficult to hold on to its marketshare because of competition from Apple when it comes to high-end smartphones, and Chinese companies like Xiaomi and Lenovo at the bottom end.

Analysts expect record breaking iPhone sales for the holiday quarter.

Update:

Updated the post with graphs from Centerpoint Research.

[Centerpoint Research via Wall Street Journal]




Categories: Mobile phones

Post a new comment