Facebook unveils ‘Facebook at Work’ iOS app to bring employees together via another social network
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Facebook unveils ‘Facebook at Work’ iOS app to bring employees together via another social network

  • 2015-02-13 12:12:07
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News / Mobile phones Facebook unveils ‘Facebook at Work’ iOS app to bring employees together via another social network

Facebook, one of the giants when it comes to social networking, obviously doesn’t believe in slowing down. The company has just unveiled yet another new app, this time focused on making it possible for businesses to create their own social networks.

Facebook on Wednesday, January 14, unveiled and plans to launch a brand new app called “Facebook at Work.” As initially covered by TechCrunch, the new app is entirely focused on the idea that businesses can bring their employees closer together by giving them an app that provides a means to share things, like documents and images, while also making it easier than ever to plan meetings and other things right from within the app.

Facebook at Work essentially works like regular Facebook, and it will be accessible through the main Facebook website as well as through the stand-alone application that will be made available at some point today in the App Store. With the app, businesses can build a social network for just its employees, even if they decide to link their personal Facebook accounts to it. In that case, and even with the new Work app and the standard Facebook app installed on a mobile device, there will reportedly be no crossover of content. Meaning, users won’t be deluged with the same content in two apps.

Facebook at Work has been in testing for quite some time, specifically within Facebook and for its own employees, but has also been tested out of the laboratories in a very limited scale. According to Facebook’s engineering director, Lars Rasmussen, who is in charge of the project, launching the app into app stores today marks just another step of the testing process for the “new” service. According to the original report, this is a project that has been worked on for a decade:

Facebook at Work’s strength is that we’ve spent ten years and incorporated feedback from 1 billion active users,” he says. “All of that is embedded now in the same product but adapted for different use cases.”

And it’s actually used by staff. “When Mark makes an announcement he just posts it on Facebook at Work,” Rasmussen says.

It’s worth noting that, while the app is set to launch later in the day on January 14, the pricing for the app (if any) has not been revealed. Moreover, Rasmussen confirmed that the app will be pretty basic at launch, with users being able to share documents within the app, but not able to edit them from within it just yet.

What do you think of Facebook’s newest social app?

[via MacRumors; TechCrunch]

Categories: Mobile phones

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