AT&T announces new Rollover Data initiative to counter T-Mobile

News / Mobile phones

AT&T announces new Rollover Data initiative to counter T-Mobile

  • 2015-02-11 17:01:00
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News / Mobile phones AT&T announces new Rollover Data initiative to counter T-Mobile

Way back when, when people actually used their phones to make phone calls more than anything else, AT&T had “Rollover Minutes,” which allowed subscribers to roll over any unused minutes into the next billing cycle. Basically, giving them more minutes than the plan itself outlines.

That eventually faded into extinction with the changing times, but now the Big Blue carrier is back with a new rollover initiative, this time focused on data. “Rollover Data” does exactly as it sounds: every month, any unused data that has been allotted for a single month will be rolled over into the next month’s usage. It’s only available to Mobile Share Value plan subscribers, and it’s available for new and existing customers.

Luckily, AT&T won’t charge any extra for it, either.

Some subscribers may never even tap into their rolled over data, as it won’t become accessible until the full amount of the data allotment for the month is used up. AT&T also says that any Rollover Data will expire after one billing cycle, and that any Rollover Data that has been saved will be lost if the subscriber changes their plan for any reason. Finally, the Rollover Data can be used by any of the lines on the Mobile Share Value plan.

The new Rollover Data will go into effect on January 25.

A focus on data from the carriers is a good thing, even if AT&T’s “new” Rollover Data is an obvious attempt to counter T-Mobile’s own “Data Stash,” which does the same exact thing that was announced in December 2014. In the end, the reason behind AT&T’s move isn’t important, just as long as it helps the customers.

[via AT&T]


Categories: Mobile phones

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