Apple seemingly drops ‘Single of the Week’ promotion without fanfare

News / Mobile phones

Apple seemingly drops ‘Single of the Week’ promotion without fanfare

  • 2015-02-13 12:03:10
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News / Mobile phones Apple seemingly drops ‘Single of the Week’ promotion without fanfare

Apple’s iTunes has been the source of promotions for digital content for quite some time, whether it’s a free app or a free single from an upcoming album. However, the company seems to be whittling them down as of late.

As revealed in a report published recently by Business Insider, Apple has quietly shut down its “Single of the Week” promotion that saw the release of a single track, usually from an upcoming album or simply a popular single at the time, for free. The report highlights a member of the Apple Support forums that contacted Apple Support to get information regarding the Single of the Week promotion, and why it wasn’t present when they went to access the Store:

I contacted iTunes Support and they told me the decision was made to drop the free Single of the Week. Seems they don’t want people browsing the Store anymore. I told them that the free single each week got me to the Store and I usually bought a few songs. Now, there’s less reason to go. They’ve stopped the free single in other countries too.

The Single of the Week has been running since 2004, so its discontinuation without any kind of official word from Apple is certainly strange. On the other hand, though, Apple has indeed been reigning in some of its promotions, including what has become standard as the “12 Days of Christmas” sales, which offers digital content each day for just under two weeks during the holiday season, which was discontinued this last December, too.

Did you ever take advantage of Apple’s Single of the Week promotion?

[via Business Insider]


Categories: Mobile phones

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