Apple’s share of mobile phone profit rises to 93% following the iPhone 6 launch

News / Mobile phones

Apple’s share of mobile phone profit rises to 93% following the iPhone 6 launch

  • 2015-02-13 14:46:10
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News / Mobile phones Apple’s share of mobile phone profit rises to 93% following the iPhone 6 launch

According to new data put together by Canaccord Genuity, Apple saw a big uptake in its share of the mobile phone profits market, thanks in large part to the launch of the iPhone 6.

According to the report, Apple accounted for 93 percent of the mobile phone profits within the fourth quarter of 2014. As a result, this means that the financial services company is altering its price target for Apple shares from $135, to $145. More than that, though, the company also pointed out that it believes that iPhone adoption could climb to a staggering 650 million by the end of 2018.

Essentially, Canaccord believes that Apple’s momentum isn’t going to slow down anytime soon, and that Apple’s yearly releases will continue to push the company into higher regions of all the important charts:

We believe the strong iPhone 6 replacement sales should continue during C’15, as we estimate only 15% of the current estimated 404M iPhone installed base has upgraded to the new devices. We also anticipate continued strong share gains for the larger screen iPhones from high-tier Android smartphones during C’15 driving strong growth in the iPhone installed base and model the iPhone installed base growing to 487M subscribers exiting C’15 up 20% Y/Y. Longer term, we anticipate a gradually moderating rate of growth for the installed base from C’16 through C’18 and estimate 650M iPhone users exiting C’18.

The rest of the chart isn’t all that surprising, either: Samsung and Apple managed to take in all of the mobile phone profit within the fourth quarter 2014, while companies like Microsoft, BlackBerry and others all faced either losing ground altogether, or at the very least breaking even. Finally, looking at the entirety of the year, Apple took a total of 79% of the mobile phone profit.

[via Barrons]

Categories: Mobile phones

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