While Beats Electronics was brought into the Apple family in 2014, several lingering parts still need to find their way into the fold.According to a report published by 9to5Mac citing unnamed sources, that’s exactly what Apple is doing with Beats’ outsourced telephone support. Based on the information provided to the publication, Apple is currently in the process of bringing Beats’ technical support, which is currently outsourced, into the in-house technical support found within AppleCare.
As it stands right now, Beats support is split between Apple and an outsourcing company called Sitel, and Apple has its sights set on ending that relationship as early as March of 2015. The report states that Sitel employees have been informed of the goal, and that they will be transition to other technical support positions for other companies. Moreover, AppleCare employees have also been made aware of the changes, and have apparently confirmed the upcoming transition to fully support Beats products in-house.
Apple recently began servicing Beats products at the Genius Bar within physical retail shops, and Beats headphones went on sale within Apple’s Online Store in 2014 as well. A transition for technical support just seems like the next logical step for Apple.