Apple posts video to celebrate upcoming opening of its first retail store in Hangzhou, China
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Apple posts video to celebrate upcoming opening of its first retail store in Hangzhou, China

  • 2015-02-13 12:38:46
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News / Mobile phones Apple posts video to celebrate upcoming opening of its first retail store in Hangzhou, China

Apple has posted a video on its Chinese retail website, which shows renowned calligrapher Wang Dongling creating a mural for the upcoming Apple Store in West Lake, Hangzhou.

Wang Dongling is considered one of the most successful and gifted of the modernist calligraphers in China.

Here’s a translation of the artist’s creation story from Apple’s website:

To celebrate the opening of the first Apple Store retail outlets in Hangzhou, we invited a famous calligrapher Wang Dongling brush creation. His words not only describe the beauty of Hangzhou has a long history of art and culture, but also for Apple gift to another chapter in Hangzhou rhyme.

Angela Ahrendts, Apple’s retail chief recently revealed that Apple’s going more aggressive when it comes to retail and China. She revealed that Apple will be opening up five new Apple Stores within China in the next five weeks to coincide with the Chinese New Year holiday, February 19.

The website also says that the new West Lake store in Hangzhou, China will open on Saturday, January 24 at 9 AM local time. You can visit Apple’s Chinese retail website to watch the video. I think it is the first time Apple has made a video to celebrate the opening of a new Apple Store.

[via MacRumors]

Categories: Mobile phones

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