Apple acquires UK-based media analytics startup Semetric

News / Mobile phones

Apple acquires UK-based media analytics startup Semetric

  • 2015-02-13 12:46:13
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News / Mobile phones Apple acquires UK-based media analytics startup Semetric

The Guardian reports Apple has acquired UK-based media analytics startup Semetric, the developer of music tracking service Musicmetric.

The report claims that Apple plans to use the music tracking service in Beats Music, which is rumored to be relaunched later this year. Musicmetric allows record labels to track digital sales, BitTorrent downloads, YouTube videos, audio streams in services like Spotify and social networking statistics for artists.

The company launched the Musicmetric service in 2008, and has raised £3m of funding so far.

Apple has confirmed the acquisition of the company through their standard statement:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan”

The acquisition should help Apple to offer data analytics to record labels and artists to track their sales and streams within iTunes, but I doubt we’ll see anything user facing from the acquisition.

[via The Guardian]


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